Organized wholesale electricity markets are fundamental to advancing CEBA’s vision and goals. By leveraging the power of wholesale competition, organized wholesale markets produce billions in customer savings annually, they are critical to efficient decarbonization and clean energy integration, and increase customers’ ability to drive the clean energy transition.

CEBA supports ultimately instituting organized wholesale markets in all regions of the country which are designed and implemented consistent with the principles outlined below, operated by an Independent System Operator/Regional Transmission Organization

Download the Principles

A summary version of our Organized Wholesale Markets Principles is below. A more detailed set of principles can be downloaded using this form.
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Benefits of Organized Wholesale Markets

Well-implemented and designed organized wholesale markets provide significant customer, societal, and environmental benefits:


Organized wholesale markets unlock significant efficiencies and operational benefits, from improved resource capacity factors, reduced reserve margins, dispatch across a broader footprint, regional transmission planning, and least-cost dispatch. This produces billions in customer savings across existing markets today.


Organized wholesale markets centralize dispatch over larger regionalized balancing areas, which gives grid operators control over a more diverse resource mix to call upon to manage supply and demand.


Organized wholesale markets create competitive pressure upon firms to constantly innovate, iterate, and improve offerings to meet evolving customer and grid requirements.

Customer Options

Organized wholesale markets enable generation competition and greater clean energy integration, which translates to more options to meet customer preference for clean energy. Roughly 80% of bilateral corporate power purchase agreements to date have occurred in organized wholesale markets.

Buyers’ Principles on Wholesale Market Design

Unlock Organized Wholesale Market Competition to Catalyze Clean Energy

Well-designed and implemented organized wholesale markets catalyze clean energy resources. And those markets work best when founded on competitive forces, which include ensuring:

Safeguard Market Integrity

Markets best deliver durable benefits when rules, operation, and governance are conducted clearly, consistently, and fairly. This is achieved through:

Design to Scale to the Future

Markets design should be constructed in recognition of the increasingly flexible, decentralized, and clean energy sector of the future, built to secure:

Cost and Emissions Saving from Organized Wholesale Markets


Source: Data compiled by Clean Energy Buyers Association©

CEBA’s Letter to the Midwestern Governor’s Association about Corporate Renewable Energy Demand

To learn more about CEBA’s engagement on organized wholesale electricity markets in the Midwest, see CEBA’s letter to the Midwestern Governor’s Association on the importance of Midcontinent Independent System Operator (MISO) to businesses as they seek to access renewable energy in the region.

Read Letter →

At Google, we believe that organized power markets are essential to a well-functioning electricity system. CEBA’s market principles establish a vision for how markets can be organized and governed to provide maximum benefit to customers, including low costs, reliability, and greater uptake of carbon free generation.

Google, Michael Terrell

Facebook wants to see a zero carbon energy future. Well-designed, organized wholesale markets are foundational to getting us there quickly, cost-effectively and in a way that works for customers.

Facebook, Peter Freed

Organized wholesale markets support GM’s overall commitment to protecting the environment as it pursues an all-electric, zero-emissions future by providing a platform that accelerates the deployment of cost-effective clean energy. GM is aware of the responsibility and opportunity to use its scale and resources to drive impact, including driving down costs for all energy customers, and facilitating broad integration of clean technology. The Organized Wholesale Markets Principles showcase how to optimize wholesale markets so that all customers can effectively pursue ambitious clean energy goals.

GM, Rob Thelkeld